On November 12, the strategic alliance of equipment suppliers for Budweiser - Zhongchen Light Machinery & Budweiser Xinxiang VPO launch conference was held at Zhongchen Light Machinery in Hefei. China Light Industry Machinery Association Secretary-General Wang Xin attended the conference and delivered a speech. Chief Supply Chain & Logistics Officer of Budweiser Asia Pacific, Cheng Yanjun, delivered a speech via video link. Vice President of Brewery Support of Budweiser Asia Pacific, Li Xinguang, and Director of Brewery Operations of Budweiser Asia Pacific One Region, Yi Hongtao, attended the conference and delivered speeches. Chairman and President of Zhongchen Light Machinery, Cha Zhengwang, attended the conference and delivered a welcome speech. Maintenance Director of Budweiser Asia Pacific, Wu Weiqun, Maintenance Deputy Director of Budweiser Asia Pacific VSA, Sun Zhongzhen, Maintenance Deputy Director of Budweiser Asia Pacific SSA & VSA VPO, Jia Jie, Deputy Director of VPO of Budweiser Asia Pacific One Region, Wang Chuan, and Plant Director of Budweiser Xinxiang, Sun Shibo, Chief Engineer of Budweiser Xinxiang, Wang Pisong, General Manager of Zhongchen Light Machinery, He Sheng, and all senior leaders, key department representatives, and frontline shift leaders attended the conference.

Farewell Address

       Wang Xin, representing the China Light Industry Machinery Association, congratulated the conference and expressed high praise for the huge changes in the development of Zhongchen Light Machinery in recent years and the open mindset and forward-looking vision of Budweiser Asia Pacific. She said that Budweiser Asia Pacific's VSA development strategy has brought opportunities and hope to liquid food equipment enterprises, and she looks forward to closer cooperation between Zhongchen Light Machinery and Budweiser, with the expected results of Zhongchen Light Machinery Budweiser Xinxiang VPO, and the successful experience of cooperation being promoted in the light industrial machinery industry.

       Cheng Yanjun said that Zhongchen Light Machinery plays an important role in the high-end equipment manufacturing industry for beer, beverage and liquid food, and has made positive contributions to the industry's development. The cooperation between Zhongchen Light Machinery and Budweiser Group will bring unlimited wonderful imagination space, which is well worth looking forward to. He hopes that Zhongchen Light Machinery's new Zhengxiang VPO project for Budweiser will achieve satisfactory results and make greater contributions to driving the high-quality development of Budweiser InBev and even the entire beer industry as well as the manufacturing industry.

       Zha Zhengwang, representing Zhongchen Light Machinery, thanked the leadership of China Light Industry Machinery Association for their support of the event, and thanked the senior leaders of Budweiser Asia Pacific for their high-level promotion and full support. He said that Anheuser-Busch InBev is a leading global brewing manufacturer, and its excellent management philosophy, mature VPO management system, and advanced development experience are worth learning and emulating. He hopes that the Zhongchen Light Machinery Budweiser Xinxiang VPO will be a model of win-win cooperation between the two sides and lay a good foundation for deeper cooperation in a wider range of industrial chain.

      Li Xinguang said in his speech that Zhongchen Light Industry Machinery is a very excellent light industry manufacturing enterprise. He said that Budweiser is an expert in using equipment and making beer. Since the launch of the VSA project at Budweiser, a wealth of experience has been accumulated. He hopes that Budweiser Asia Pacific VSA can take root in China and grow together with outstanding domestic enterprises. He said that Budweiser Asia Pacific will give Zhongchen Light Industry Machinery the greatest support and hopes that the cooperation between the two sides can push VSA to new heights.

      Yi Hongtao said in his speech that Zhongcheng Light Machinery's on-site management level, equipment manufacturing capabilities, digital transformation, and processing capabilities are very strong, setting an example for advanced enterprises in the manufacturing industry. The New Xinxiang Brewery of Budweiser is one of the excellent factories in the Budweiser system. By joining forces, the two will produce tangible results in addressing pain points and improving performance. He said that he will fully support and ensure the success of the project. He also stressed that the application process of VPO should be tailored to the local conditions and each factory's specific situation, with constant adjustments and anticipation of challenges, while staying true to the original intention and taking one step at a time to move forward.

Company Profile

       Sun Shibo delivered a speech themed "Passionate Xinxiang, Conquering Zhongyuan, Global Benchmark," systematically introducing the development history, honor creation, product categories, beer development strategy, and SSA, VPO system value empowerment of Budweiser Xinxiang. He Sheng delivered a speech themed "Building a Global and Respected Excellent Supplier in the Food Packaging Industry," systematically introducing the market expansion, technological innovation, business management, digital transformation achievements, and future development plans of Zhongchen Light Machinery.

Employee morale demonstration

     "No excuses, mission accomplished." The pledge was firm, and the mission was unshakable. Representatives of VPO management pillars from Zhongchen Light Machinery took the stage to swear an oath, showcasing Zhongchen Light Machinery's strong determination to benchmark the world's top level and drive management improvement. At the meeting, the representatives of Zhongchen Light Machinery's squad leaders conducted a morale display.

Factory Visit and Discussion

       Before the launch ceremony, the leaders visited the production line of Zhongchen Light Machinery to conduct in-depth research and fully understand the entire production and processing process of Zhongchen Light Machinery, the digital transformation application scenarios, and visited the Joint Laboratory for Advanced Equipment. After the launch ceremony, Wang Xin hosted a discussion on the management system of the China Light Industry Machinery Association to explore the high-quality development of the association in-depth.